Alexandra Collects Things Online
I like. :)
via http://icanhaz.me
The reach of your brand is, essentially, a measure of the impression your brand is making online: how far it’s moved across the Web and how many eyes, ears, and mouths are seeing, hearing, and talking about it.
Now, how do you measure reach? It might seem a little fuzzy at first, but these few metrics can provide a foothold in the practice of measuring how far your brand extends — and *how* it extends — out there on the Web.
Recommended read if you're looking at how to measure the results of your work online.
